Transforming your client’s ‘do from drab to fab and watching her gaze in amazement at her reflection afterward is a joy you’ll never get tired of. But that’s not the only reason you’re proud to call yourself a beauty boss.
Research shows that the demand for hairstylists in America is slated to jump by 11% — faster than the average — between 2021 and 2031. That means you can expect to enjoy job security for years to come.
However, developing or running a salon properly requires keeping up with current trends. So here’s a rundown of the salon industry trends in 2023 that you should follow to stay ahead of the competition. Let’s jump in!
One of the top hair salon trends in 2023 is an increased emphasis on digitalization. For instance, if you don’t currently give your clients the option of booking their hair appointments online using automated technology, this is a must in 2023. Otherwise, you will miss some serious sales opportunities.
After all, Generation Z users and millennials prefer to book appointments online. In addition, many salon customers schedule visits outside of their salons’ opening hours.
You should also use automated technology to handle appointment confirmations and follow-ups in 2023. This will boost your client show rate.
Make sure that you are also more active than ever before on social media in 2023. This will allow you to gain more access to younger and new clients.
Plus, the more you interact with your social media audience, the more you’ll learn about the styles and treatments they prefer based on the advice of the beauty influencers they follow.
You can also post your own social media videos promoting the value of add-on treatments. Then, when clients come into your shop after watching your videos, upselling your clients on these products or services will be easier.
Another 2023 beauty salon trend worth following is an increased focus on sustainability.
For instance, consider utilizing more environmentally conscious products and treatments and trying to minimize waste. Keeping your salon system online and becoming paperless is another way to show your clients how “green” you are.
The more ethical you are as a cosmetologist, the more customers in 2023 will be willing to patronize your business.
Finally, make sure that your salon is more inclusive than ever in 2023 to stay on trend.
This means providing services and products for all hair types, from straight to textured and curly hair. It also means introducing price lists that are gender-neutral rather than listing pricing for males and females only.
The leading salon industry trends in 2023 include digitalizing the process of booking salon appointments, follow-ups, and pre-consultations. They also include providing inclusive hair care services and practicing sustainability.
Fortunately, The Salon Professional Academy offers top-of-the-line training for hair stylists seeking to take their businesses to the next level. So get in touch with us to learn more about how we can propel your business forward in 2023 and beyond.